The two articles deal with Amazon.com and ebay.com. I am a big user of the two websites and my anxiety in placing an order was always compensated with a good merchandise of my expectation.
1.
David S, Pinch T. (2006). Six degrees of reputation: The use and abuse of online review and recommendation systems, First Monday, volume 11, number 3 (March 2006)
Reading the article, I realised that the network community sites and commercial web sites have very different social interactions among the members. The social websites that are 'flattened out' also meant that the power and impact of a comment can nearly be flattened out regardless of who said it. The irony is that even with the capable features that may layer the online relationships, it is difficult to do so because the relationship always shifts. Also, how one person may think of a relationship may not match that of the corresponding person. And the bigger problem is that when the layering becomes explicit, it engenders uncomfortable feelings. However, in the commercial websites such as Amazon.com where reputation plays critical role in profits, even a single negative jaunty comment can not be treated lightly. The recommendation system and reviews made in six degrees not only prevents this to some extent but since it feeds off of great number of participants, democratic form of consensus prevents radical opinions from forming. But with the competitive atmosphere in as of who will be in the top ranking of the book critique roster, quality is substituted with quantity. Is this fair? Since I cannot offer a better alternative reputation system, I guess its in my own discretion to decide what to believe and what not to.
2.
Boyd J. (2002). In Community We Trust: Online Security Communication at eBay, Journal of Computer-Mediated Communication, JCMC 7 (3) April 2002
ebay.com! I have a lot of stories to tell about this one but I'll hold back. Overall, I like this site even though it seems that getting a super satisfactory bargain is almost a myth. Trust issue in community and its functions mentioned in the article penetrated through my cloud of tangled ideas and showed me what I wanted to dig into for the final paper. It also took me back to my initial ideas of trustbuilders and trustbusters in eCommerce. Now the add on condition to my question is: How does trust conform in community that will create a sense of security in ecommerce? (and my personal question: When that rice cooker came broken, who did I blame first? Myself! When the guitar knob came loose, who did I blame? Myself - I let myself trust the community because it is a community. Therefore I blamed myself for the mishaps.)
07. 11. 27.
07. 11. 14.
Session 11
Since my interest overlaps with Kristina's in e-commerce and social networking, I wanted to tweak my choice a little. However, I haven't quite spotted any particular point in my radar. I blame this to lack of background knowledge in commerce. The group discussion and the choices of articles provided me ample topics to explore. So instead of tweaking the topic, I decided to narrow it down.
For the final project I would like to do a literature review related to 'reputation system'. The three articles that I found interesting were:
Six degrees of reputation: The use and abuse of online review andrecommendation systems (originally published in March 2006)Shay David, Trevor Pinchin Special Issue #6: Commercial applications of the Internet
Mikhail I Melnik, James Alm (2002) Does a Seller’s eCommerce Reputation Matter? Evidence from eBay Auctions Journal of Industrial Economics 50 (3), 337–349.
The Effect of Word of Mouth on Sales: Online Book Reviews
JUDITH A. CHEVALIER Yale School of Management; National Bureau of Economic Research (NBER)DINA MAYZLIN Yale School of Management
August 6, 2003
and optional:
Desperately seeking the consumer: Personalized search engines andthe commercial exploitation of user data, Theo Rohle (2007)
The topic should be shaped into a sentence or a question after some more exploration. I plan to get it down after more group discussion and reading. Which ever the question may be, as long as it is concerned with reputation, the social aspect of internet is the core of my studies.
For the final project I would like to do a literature review related to 'reputation system'. The three articles that I found interesting were:
Six degrees of reputation: The use and abuse of online review andrecommendation systems (originally published in March 2006)Shay David, Trevor Pinchin Special Issue #6: Commercial applications of the Internet
Mikhail I Melnik, James Alm (2002) Does a Seller’s eCommerce Reputation Matter? Evidence from eBay Auctions Journal of Industrial Economics 50 (3), 337–349.
The Effect of Word of Mouth on Sales: Online Book Reviews
JUDITH A. CHEVALIER Yale School of Management; National Bureau of Economic Research (NBER)DINA MAYZLIN Yale School of Management
August 6, 2003
and optional:
Desperately seeking the consumer: Personalized search engines andthe commercial exploitation of user data, Theo Rohle (2007)
The topic should be shaped into a sentence or a question after some more exploration. I plan to get it down after more group discussion and reading. Which ever the question may be, as long as it is concerned with reputation, the social aspect of internet is the core of my studies.
07. 11. 8.
Session 10
As a novice and a infrequent user of facebook, I had to rely on my prior social networking site experience to relate to the article. The prior SNS site that I have used was CyWorld. I don't know if it is just a coincidence or a consequence of taking this class, I deleted my account from CyWorld about three weeks ago. Now reading the articles and continuing discussion from last week, I am beginning realize what kind of things I can interpret about myself from the patterns of using SNS. It is scary. In a way it is uncomfotable feeling the pressuring to join once again knowing that refraining from these SNS sites will further alienate my presence.
The three types of social capital mentioned in "The benefit of Facebook" article, bridging social capital(weak ties) , bonding social capital, and maintained social capital provided me another means of analyzing myself. Although there are three types of social capitals, it is amazing how the capitals are frequently disguised in the form of bonding social capital in order to maintain the relationship. Often times the only way to distinguish them is to ask oneself of the level of sincerity put in the relationship and in the same context, the same subject of the social capital shift from category to another.
"None of this is real" got interesting towards the conclusion when the article described the phenomena of fakesters and fraudsters changing the dynamics of the Friendster. Many of the social sites have the so called fakesters creating witty or silly jargons forming an inner circle of core users. SNSs driving these users out instead of adapting to the new trend in my opinion is suicidal. It is important that the websites support particular needs, but these needs aren't always the use.
The short article of "Truth about lying" brought back some very funny memories. The article's analysis is text based. However, even real time video chatting can be deceptive. In Korea during my freshman year in college, a new trend of online meeting called "lightening meeting" was popular among teens and early twenties. After a short exposure on SNS web cam chatting sites, the people behind the camera would meet offline shorly after the chat. My male buddies were very much into it and they let me follow them to one of their meetings. The procedure was hilarious. They would hide behind the building, observe the girls and if they weren't what they saw on the web cam, they would simply run.
I came across one of the reference article of Alder, P., & Kwon, S. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40. I am planning to read it over the weekend. I hope that it'll direct me into seeing new dimensions in my question of social commerce.
The three types of social capital mentioned in "The benefit of Facebook" article, bridging social capital(weak ties) , bonding social capital, and maintained social capital provided me another means of analyzing myself. Although there are three types of social capitals, it is amazing how the capitals are frequently disguised in the form of bonding social capital in order to maintain the relationship. Often times the only way to distinguish them is to ask oneself of the level of sincerity put in the relationship and in the same context, the same subject of the social capital shift from category to another.
"None of this is real" got interesting towards the conclusion when the article described the phenomena of fakesters and fraudsters changing the dynamics of the Friendster. Many of the social sites have the so called fakesters creating witty or silly jargons forming an inner circle of core users. SNSs driving these users out instead of adapting to the new trend in my opinion is suicidal. It is important that the websites support particular needs, but these needs aren't always the use.
The short article of "Truth about lying" brought back some very funny memories. The article's analysis is text based. However, even real time video chatting can be deceptive. In Korea during my freshman year in college, a new trend of online meeting called "lightening meeting" was popular among teens and early twenties. After a short exposure on SNS web cam chatting sites, the people behind the camera would meet offline shorly after the chat. My male buddies were very much into it and they let me follow them to one of their meetings. The procedure was hilarious. They would hide behind the building, observe the girls and if they weren't what they saw on the web cam, they would simply run.
I came across one of the reference article of Alder, P., & Kwon, S. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40. I am planning to read it over the weekend. I hope that it'll direct me into seeing new dimensions in my question of social commerce.
07. 10. 31.
Session 9
Connection
I connected to the three articles reflecting my personal life in social aspects and by the time I was done with them, I took a look at my phone contact list and grieved. Of course, moving to NY meant that I had to start a whole new thread of hubs but I didn't think I was doing a good job.
Of the three articles, 'Hubs and Connectors' had me ponder on my offline social life. Reflecting on my social offline networking activities made intentionally, or not, I judged myself as a below average connector. However, the online networking was more elaborate with diversity and depth even with its limitation with topology. The article briefly touches upon the notion of democracy in web. Through the Web-mapping project the web actually turned out to be completely absent in democracy. This might seem as a dangerous environment easily manipulated under the control of higher power. However, because more people congregate, consensus is also easily built. I have always perceived that this absence of democracy in the web was in a way working as a filter of information pollution.
Studying on-line social networks providing units of analysis, provided factors to discern the different forms of online networking with similar nuance. The network of networks had me think about a way to link all the social network websites that will in a way work compatible with one another with one account. Although painfully informative, this article was worth the pain providing means to analyze websites that would help me get to the final paper.
Public displays of connection, even though written in 2004, explained and well organized the agonizing conflicts that commonly occurs in network sites and thier solutions. As the saying goes, ' A man is known by the company he keeps', we look up facebook and make safe assumptions about the person we're engaged with. Some of the terms and ideas came to me fresh and original. Situational rules for separating heterogenous links as a solution to clashing of networks, signal theory and the ones who are capable of imposing sanctions were some of the
notions that intrigued me.
I connected to the three articles reflecting my personal life in social aspects and by the time I was done with them, I took a look at my phone contact list and grieved. Of course, moving to NY meant that I had to start a whole new thread of hubs but I didn't think I was doing a good job.
Of the three articles, 'Hubs and Connectors' had me ponder on my offline social life. Reflecting on my social offline networking activities made intentionally, or not, I judged myself as a below average connector. However, the online networking was more elaborate with diversity and depth even with its limitation with topology. The article briefly touches upon the notion of democracy in web. Through the Web-mapping project the web actually turned out to be completely absent in democracy. This might seem as a dangerous environment easily manipulated under the control of higher power. However, because more people congregate, consensus is also easily built. I have always perceived that this absence of democracy in the web was in a way working as a filter of information pollution.
Studying on-line social networks providing units of analysis, provided factors to discern the different forms of online networking with similar nuance. The network of networks had me think about a way to link all the social network websites that will in a way work compatible with one another with one account. Although painfully informative, this article was worth the pain providing means to analyze websites that would help me get to the final paper.
Public displays of connection, even though written in 2004, explained and well organized the agonizing conflicts that commonly occurs in network sites and thier solutions. As the saying goes, ' A man is known by the company he keeps', we look up facebook and make safe assumptions about the person we're engaged with. Some of the terms and ideas came to me fresh and original. Situational rules for separating heterogenous links as a solution to clashing of networks, signal theory and the ones who are capable of imposing sanctions were some of the
notions that intrigued me.
07. 10. 17.
Session 7
Now that you've identified some themes and begun to refine your questions, please reflect on (1) what do you think you need in order to move forward on your final project? (more concrete questions, more reading in a particular area, etc. etc.) and (2) How can you get what you need?
(1) I discovered a sophisticated term of Internet shopping. It's e-commerce.
The fact that some interfaces of websites gives us more trust than others implicate that certain aspects of design and modeling affects our decision in taking out our credit card.
It is related to our prior discussions in class that it deals with cues that impacts human cognition and emotions in some way. So the question is:
What kind of interface would provide trust cues of a website in e-commerce?
(2) I found a great article 'Trustbuilders and Trustbusters'. It includes empirical tests to verify their model of work. It's very interesting and as a great fan of e-commerce, this is personally intriguing.
For further studies, I plan to look for empirical data that may back up this article.
(1) I discovered a sophisticated term of Internet shopping. It's e-commerce.
The fact that some interfaces of websites gives us more trust than others implicate that certain aspects of design and modeling affects our decision in taking out our credit card.
It is related to our prior discussions in class that it deals with cues that impacts human cognition and emotions in some way. So the question is:
What kind of interface would provide trust cues of a website in e-commerce?
(2) I found a great article 'Trustbuilders and Trustbusters'. It includes empirical tests to verify their model of work. It's very interesting and as a great fan of e-commerce, this is personally intriguing.
For further studies, I plan to look for empirical data that may back up this article.
07. 10. 10.
Session6
(1) What are some of the themes that seem to be emerging from your thoughts? In other words, are there topics/ideas that keep popping up in what you're writing? (2) Based on this, have your questions changed at all from the ones you listed in the first blog post?
1. one vs one : one vs network : network vs network-The structure, hierarchy and power in Internet world. Who's the winner? What makes them a winner?
Session 3 The Information Society touches on the question. The question is too broad and I seemed to have misconception about the Internet society as a distinct ideal democratic one that is quite different from the offline reality. The important essence of the question seems to be about control of Internet society. As the discussions in Session 2 Technological Determinism and SCOT had lead me, the control is effected by factors that extends to the realm or domains of all human aspects of life. So I decided to terminate this question.
2. Isolation and Internet society - Does one isolate oneself from the reality by indulging in the virtual world? Is virtual world a reality?
The question has been clearly answered by Session 4 CMC in ICTs and Session 5 Identity. Reality and virtual world is inseparable. A person's discourse shifts and there are many aspects of so called 'self'. In the online community, even hyperpersonal relationship is possible.
3. Style of living, especially commerce and shopping are greatly influenced by Internet. What kind of shops survive and what makes them survive?
This question is still intriguing yet it has to do with commerce and culture. My new question stems from this one.
New Question: What features, interface makes certain websites trustworthy for users when online shopping?
1. one vs one : one vs network : network vs network-The structure, hierarchy and power in Internet world. Who's the winner? What makes them a winner?
Session 3 The Information Society touches on the question. The question is too broad and I seemed to have misconception about the Internet society as a distinct ideal democratic one that is quite different from the offline reality. The important essence of the question seems to be about control of Internet society. As the discussions in Session 2 Technological Determinism and SCOT had lead me, the control is effected by factors that extends to the realm or domains of all human aspects of life. So I decided to terminate this question.
2. Isolation and Internet society - Does one isolate oneself from the reality by indulging in the virtual world? Is virtual world a reality?
The question has been clearly answered by Session 4 CMC in ICTs and Session 5 Identity. Reality and virtual world is inseparable. A person's discourse shifts and there are many aspects of so called 'self'. In the online community, even hyperpersonal relationship is possible.
3. Style of living, especially commerce and shopping are greatly influenced by Internet. What kind of shops survive and what makes them survive?
This question is still intriguing yet it has to do with commerce and culture. My new question stems from this one.
New Question: What features, interface makes certain websites trustworthy for users when online shopping?
07. 10. 4.
Session 5
Postmodernism and identity
The order of my readings were 'Identity in the age of the Internet' to 'Aspects of the self' to 'Digital literacies of the cybergirl'. The first two readings had many overlapping domain such as the MUD and its studies. However, all three used similar terms and examples to deliver similar ideas of post modernistic self and body. The 'decentered,' 'fluid,' 'nonlinear,' and 'opaque.' characteristics of self is now brought down to earth by the use of computer.
The technological advancement of cyber simulation from MUD to Second Life is huge, but its function to serve fantasies of real world remains unchanged. In extension to that, it enables us to contemplate our mental life. The psychotherapeutical use of simulation space was an interesting approach. However, as exemplified in the failure case, instead of 'working through' the problems, it will only serve to 'act out'. Also, from being involved in it too much, reality's problem may become second to the virtual.
The 'Digital literacies of the cybergirl' was an enlightening. Foucault's discourse, Lacan's identification of self in interaction, Freud's scopophilia, Haraway's new definition of us as cyborgs and Butler's gender concepts are some of the fascinating theories that made me ponder about some unanswerable questions that began since my storm and stress(sturm und drang) period. 'Who am I?' What a corny question! And yet, it is be ultimate question that we carry throughout life. This reading touched upon the big question and I need time to contemplate it.
I've never expected this class to shake my discourse and reconstruct it. However, I plan to find more readings of Lacan and see where it will take me.
The order of my readings were 'Identity in the age of the Internet' to 'Aspects of the self' to 'Digital literacies of the cybergirl'. The first two readings had many overlapping domain such as the MUD and its studies. However, all three used similar terms and examples to deliver similar ideas of post modernistic self and body. The 'decentered,' 'fluid,' 'nonlinear,' and 'opaque.' characteristics of self is now brought down to earth by the use of computer.
The technological advancement of cyber simulation from MUD to Second Life is huge, but its function to serve fantasies of real world remains unchanged. In extension to that, it enables us to contemplate our mental life. The psychotherapeutical use of simulation space was an interesting approach. However, as exemplified in the failure case, instead of 'working through' the problems, it will only serve to 'act out'. Also, from being involved in it too much, reality's problem may become second to the virtual.
The 'Digital literacies of the cybergirl' was an enlightening. Foucault's discourse, Lacan's identification of self in interaction, Freud's scopophilia, Haraway's new definition of us as cyborgs and Butler's gender concepts are some of the fascinating theories that made me ponder about some unanswerable questions that began since my storm and stress(sturm und drang) period. 'Who am I?' What a corny question! And yet, it is be ultimate question that we carry throughout life. This reading touched upon the big question and I need time to contemplate it.
I've never expected this class to shake my discourse and reconstruct it. However, I plan to find more readings of Lacan and see where it will take me.
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